When you determine the results you want to achieve, you create a clear plan of action for yourself as an event manager. Your attendees’ online activity is always an important indicator of your … Review your performance from previous events you have planned, and dig into areas you think you could improve on. Insurance and useful contacts with local security, municipal administrations, and other support will also be helpful if they can be arranged. The list of goals you’ve just made should assist you in determining the things you will need to get done and the deadlines associated with each, even if they are approximate. Always have a contingency plan for events as a part of your SMART goal. Set appropriate timing. When it comes to an event for employees, the goal may be to increase staff loyalty, increase business efficiency, and build relationships within the team as well as facilitate communication and develop unity between company divisions. Once you’ve set your event goals, I recommend you then create a list of pre-event, day of event, and post-event tasks and deadlines. so, there are adherers to rather FAST than SMARt goal planning. Your email address will not be published. Leave your comments below. Number of Active Community Members. There is a cross-school committee that works on rethinking performance management with the aim to further simplify the process. Organisers should set SMART goals and follow the best SMART goals for event planners examples. Your objectives are the roadmap to achieving those goals.Objectives should be written in detail, defining the narrow, measurable, and tangi… Understanding the “why” is important — but you also need to quantify your goal. There are many ways for an event to be more successful: more attendees, higher customer satisfaction, more profitable, etc. Provide feedback to all event participants and gather their feedback as well. According to conventional wisdom, goals should be specific, measurable, achievable, realistic, and time-bound. Tapping into the … State what needs to be done and what results should be achieved. Market. If you’re looking for a goal-setting planner that’s just as … This means that each event should have its own goal and should solve certain problems. GoGirl Planner and Organizer for Women. Instead of setting a vague resolution to “get fit” as many people do, a much better (and SMART) resolution would be “Do at least 30 minutes of aerobic exercise 3 times per week for the next 3 months.” This is much clearer and more motivating, and you’re far more likely to succeed. Provide summaries of the activities associated with Planning/Goal Setting in the Fall, Coaching throughout the cycle, and Year-end Assessments in the Spring. It is even said to be the key to avoiding burnout, as it regulates performance and constitutes a kind of commitment between the employee and the employer. This guide will help you set SMART goals and actually reach them. When we set vague goals without a solid framework, we’re actually setting ourselves up for failure. Manage the strategic plan for meeting/event. In other words, it is a true barometer of your performance. New Years Goals for Event Planners. For example, if you work at a university admissions department and your goal is wooing prospective applicants, your purpose might be to educate potential applicants about your program offerings and campus vibe. Think of your goals as your event’s purpose.They’re the big-picture reason your event exists in the first place, whether it be to inform, to include, to celebrate, to persuade, etc. The events industry is heavily people-driven and relationship-based. You may already use a planner in the form of a diary – use the daily pages to plan … Planners are responsible for everything from the event’s organization to health care, trade, communications, transport, consumer services, and mass media. It’s fundamental to set objectives and goals for yourself, but don’t generalise your goals. This may sound obvious, but it’s important to set a goal that you can actually achieve with the resources you have available. Goal setting is easy – decide what you want to focus on, write down your goal, maybe stick it up on the wall, and start doing it. Good luck! Your goals need a deadline. Make lists of goals and objectives to accomplish in the near future. How To Set Event Planning Goals To Achieve Success 1. because this significantly simplifies their difficult task and increases event attendance. Required fields are marked *. Apparently, more than half the planet make new year resolutions, but sadly, most never go further than making the verbal commitment. Set real event objectives. Planners are responsible for everything from the event’s organization to health care, trade, communications, transport, consumer services, and mass media. However, if the goal set by the client is vague or not well formulated, the organiser’s task is to help him or her come up with a clear definition and wording. For example: Instead of: I want my event to generate more revenue, Use: I want my event to generate 100% more revenue than last year. A SMART goal is used to help guide the goal-setting process. If you have a goal that you feel isn’t currently a top priority for you or your business, consider either dropping it or refocusing elsewhere. Employees become motivated to work better, and you will become a more qualified specialist. examples of SMART goals for event planners. Create a basic Disaster Recovery Plan. Your goals need to be relevant to you and what you want to achieve. Event planners plan and coordinate every single detail of an event for their employers or clients. The plan will contain agreements / collaboration with one or … © Copyright 2019 GlobalSign.In Pte Ltd. All rights reserved. By following the guide below you’ll be surprised at what you can achieve (and for more advice on how to overcome challenges and reach your goals, join your peers on the EventTribe forum). Tips for setting event goals so you can maximise the event’s impact. Each goal planner template is watermark-free, comes in high resolution, and can be edited before printing. Make sure that the team has all the resources they need to complete the event task. The best goals support your purpose. Moreover, reaching the event goals adds to event planners confidence and satisfaction; while a failure to meet the expectations is a great incentive to improve in the future. An event planner is an individual who is in charge of different kinds of meetings and events. And executing successfully on important goals can often mean the difference between success or failure, whether for your events, your business, or in life. It’s fundamental to set objectives and goals for yourself, but don’t generalise your goals. Having a set of SMART goals to continually be able to refer to acts as an added security blanket. You might find that you have smaller goals that nest into your main goal, but for all of them, try to make them as SMART as possible. These classic goal setting templates can be the best choice for this task as it makes absolutely manageable and simple. Use these simple tips to set event goals so you can maximise the event’s impact: U nderstand the purpose of the event. Once you’ve selected a few metrics you … A SMART goal is aimed at long-term results. Goal Setting Templates. Rate the person's level of performance, using the definitions below. This metric will ensure that you stay aware of activity levels … Communication time is cut in half when people have a clear set of guidelines and achievable goals. Select the right venue. If you're up for event management automation, contact us and we'll amp up your event. It needs to be as measurable as possible. Social media engagement. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. What could be simpler? Yet we’re routinely bad at it…creating unrealistic goals that demotivate us; or goals that don’t actually produce the end results we hoped for. Rate the person's level of performance, using the definitions below. Going into the new year soon is a great time to reflect on accomplishments and lessons learned in the event planning realm and commit to making some positive changes going forward.. Therefore, it is important to explain to the team why they should attain a particular goal. Set SMART goals to clarify your ideas, focus your efforts, use your time and resources productively, and achieve what you want for your event. Our goal is to grow our event planning company to become one of the top 20 event planning companies in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Las Vegas but also in other cities in the United States of America. This has been around for a while – because it works. For example: Instead of: I want my event to generate 30% more revenue by selling t-shirts, Use: I want my event to generate 30% more revenue from ticket sales. All the best planners are savvy networkers. You’ll call upon this network to make your events ones that your clients will never forget. Here’s one last example, and a good illustration of why New Year’s resolutions often fail. A good guide here is that goals shouldn’t be binary (yes/no, success/failure), but instead should allow a range of outcomes. “Setting goals is the first step in turning the invisible into the visible.”  Tony Robbins. So why are SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals needed for events? How will you know when you’ve actually achieved your goal? Include them in your event budget and strategy. Define key performance goals. Create content that attracts your target audience. This guide will help you set SMART goals and actually reach them. What that includes, exactly, can depend on the size and type of event. Ideally, the event organiser should have all the qualities and resources available to help the client in this matter. Consider all possible threats to an event or possible risks in advance. Consider all possible threats to an event or possible risks in advance. “Setting goals is the first step in turning the invisible into the visible.”, By following the guide below you’ll be surprised at what you can achieve (, Here’s an example of a typical goal an event organiser might have: “, and for more advice on how to overcome challenges and reach your goals, join your peers on the EventTribe forum. Depending on the type of event you’re organizing, you’ll have different metrics... 2. Review with employee each performance factor used to … GEVME Live NEWMove your events onlineLearn More. By creating a goal roadmap, your event can reach its full potential and your organization will benefit greatly from its success. Here’s an example of a typical goal an event organiser might have: “I want my event to be more successful.”. Through these and other affordable products and services, Occasions aims to be the number one resource for any event. The event planning software brings interactive event planning as close as their personal computer. Wake up with a Mindset that Aims to Do Better. Instead of: I want my event to generate 30% more revenue, Use: I want my event to generate 30% more revenue from ticket sales in the next 6 months. 2. Set the criteria for evaluating the task. contingency plan for events as a part of your SMART goal. In the future, this will benefit your event business. An event planner job description entails organizing an event from its beginning to the ending. The emergence of different events software has made tasks a lot easier when deployed in event planning; one can even gain an edge over his competitors. Cognitive flexibility. If an event is a house, your event planner goals are the foundation. If there are no resources available, the task will need to be reviewed. Set a Numeric Goal Related To Key Metrics. Event organisers are responsible for observing the events and creating the necessary conditions for the personal safety of participants and spectators to ensure safe and high-quality events. SMART goals for event planning are your safeguard when organising your event and also measuring the results afterwards. That’s why setting defined goals for your event and developing a plan for how you’ll achieve them is a plan for event success. There’s a popular saying: If you fail to plan, you’re … Your email address will not be published. These goals are used to evaluate the performance of employees at the end of a performance period. It’s a much more effective and productive way to attain success. Be as specific as possible in defining what you want to do. All Rights Reserved. Instead of: I want my event to generate 100% more revenue than last year, Use: I want my event to generate 30% more revenue than last year. Performance Planning and Goal Setting is a collaborative discussion between an employee and his/her supervisor that takes place at the beginning of the performance cycle to set clear, mutual expectations about what constitutes successful performance. Related: 7 Things the Most Successful Event Planners Do Every Day. Only after the SMART goals and objectives of the event are well defined can you begin to implement them. Job Performance Evaluation Form Page 3 I. Go the extra mile when planning events. When organising an event for a client, knowing how to define goals that are SMART goals can be considered part of building relationships. The solution is to structure your goals to be as specific and clear as possible, using the SMART framework as a guide. They are designed to give an employee a chance to improve and can often be interpreted as a warning that dismissal is a likely outcome if improvement is lacking. The market for event planning breaks down into wide, very diverse segments. Having a set of SMART goals to continually be able to refer to acts as an added security blanket. I'm the Marketing Director for Eventbrite UK and Ireland. Give the team the resources they need, or hand over the task to someone who already has them. The main and final goal of a marketing event is to create favourable conditions for the promotion of events and to attract customers or attendees. Rather than the vague “I want my event to be more successful” we have the much clearer and far more motivating “I want my event to generate 20% more revenue from ticket sales in the next 6 months”. Know your target audience. This is a worthy goal, but the problem is that it’s essentially impossible to know if and when you’ve completed it successfully. Write down a statement of the problem on paper or in the appendix to show to your employees. Set the exact deadline for your goal achievement so that the whole team knows what is expected. Instead of: I want my event to be more successful. Aside from using these technologies to achieve set goals, it is important to analyze one’s strengths and weaknesses as an event planner. Insurance and useful contacts with local security, municipal administrations, and other support will also be helpful if they can be arranged. Verify that the task is important to the project, team, or individual. If you are not sure how to set SMART goals for your events, you should apply our. Everyone must be on the same page when planning an event. Share them in the comments below! are your safeguard when organising your event and also measuring the results afterwards. Instead of: I want my event to be more successful, Use: I want my event to generate more revenue than last year, Related: How to Create a Winning Event Plan (Plus Free Template). This is a significant task if your goal is team development. Use: I want my event to generate more revenue than last year. Stretch goals can be helpful to keep you and your team motivated, but a goal that’s totally unrealistic will have the opposite effect. The event planner can also be referred to as an event coordinator. Review with employee each performance factor used to … Meet GEVME Live, a secure platform for your webinars, digital conferences and online events. An event planner is the one who benefits the most by creating SMART event objectives. Goal: Stronger social media presence. Use examples of SMART goals for an event to help you get started. If you are not sure how to set SMART goals for your events, you should apply our examples of SMART goals for event planning. Remember that SMART goals work, but you need a few additional points to maximise their achievability. If the task is not clear, keep changing the wording until it is no longer ambiguous. What SMART goals do you have for your events? GlobalSign.in is the leading event technology provider offering automated solutions for the MICE industry, Corporations, Government, and Education sectors. An example: If you’re a university with the goal of wooing new incoming freshman to apply, your event purpose might be to educate potential applicants about your program offerings and campus vibe. First of all, the goals and objectives should be determined by the client. When working with performance goals, focus on what you can control. Use our useful resources to make your event successful. There are many ways for an event to be more successful: more attendees, higher customer satisfaction, more profitable, etc. Set the time period when the result should be measured. So, you’ll need a great network of diverse event professionals, such as caterers, photographers, DJs, bands, lighting and A/V, décor, video, and beyond. This is the key to achieving goal setting success – and any form of success requiring long-range planning, for that matter – as it integrates your day-to-day life with your action items for your goals. Set SMART goals to clarify your ideas, focus your efforts, use your time and resources productively, and achieve what you want for your event. Using our example of “I want my event to be more successful”, what does that actually mean? The well-known adage, “A goal without a plan is just a dream,” is remarkably true. For example, I set 12 yearly goals that include contribution and paying it forward, spirituality, travel and experiences, and personal and professional growth and education; then I focus on my habits that will get me to those goals. What do you think? Event goals are where you start to get more specific. © 2020 Eventbrite. Remember that SMART goals work, but you need a few additional points to maximise their achievability. Create content that attracts your target audience. Job Performance Evaluation Form Page 3 I. goals can be considered part of building relationships. When it comes to an event for employees, the goal may be to increase staff loyalty, increase business efficiency, and build relationships within the team as well as facilitate communication and develop unity between company divisions. Include them in your event budget and strategy. They will always know what to do if something goes wrong. To make sure any task meets the SMART criteria, you must do the following: You also need to consider that when the significance of the task is obvious, employees put more effort into its implementation. The event planner is the one who benefits the most by creating SMART event objectives because they can incorporate all key reasons for developing the event plan. The task should be relevant not only for the company but also for employees and attendees. At this stage, the help of marketers and other specialists may be needed. These are typically agreed between the employee and their reporting manager at the start of a business year or quarter. What Does an Event Planner Do? Communication time is cut in half when people have a clear set of guidelines and achievable goals. Some event planners may specialize in certain types of events, such as meetings, conventions and trade shows, festivals, parties, or … Make sure that the whole team understands the task correctly and is looking for the same result. Your goals should be: Related: 6 Daily Habits That Will Radically Improve Your Day, Your Mood and Your Events. If not, there is no need to carry it out. A performance goal is a target for the work of an employee. But SMART goals undervalue ambition, focus narrowly on individual performance, and ignore the importance of discussing goals throughout the year. Some goals are the reason your event exists; to inform, to persuade, to include, to educate, etc. By the time you hear your alarm think immediately … Come up with a message you want to share throughout the event. The event planner is the one who benefits the most by creating SMART event objectives because they can incorporate all key reasons for developing the event plan. Indeed, it is important to remember that the job of an event planner is the 5th most stressful job in the world! They will always know what to do if something goes wrong. As a result of such an event, an employee should feel like a part of a larger group, or it does not work. Need to make a list of the goals, describe the steps you need to take and set the deadlines? Use our, Event organisers are responsible for observing the events and creating the necessary conditions for the personal safety of participants and spectators to ensure safe and high-quality events. Event marketing is one of the most complex, expensive, and risky activities. Event can reach its full potential and your events, you create a basic Disaster Recovery plan barometer your!, your event make your event can reach its full potential and your ones. A goal roadmap, your Mood and your events, you ’ re … create a clear of. Detail of an employee who has had a poor performance review event and also measuring the performance goals for event planners.... That the team has all the resources they need to carry it out that ’ s resolutions often fail want! A house, your event can reach its full potential and your organization benefit... Goal without a solid framework, we ’ re looking for a client, knowing how set! They should attain a particular goal a SMART goal is used to evaluate the performance employees. Using our example of “ I want my event to be more successful: more attendees, customer... Goals do you have planned, and risky activities planning are your safeguard when organising your.. Specific and clear as possible in defining what you can maximise the event planner can also be helpful if can. Down a statement of the goals and the setting of performance Factor New Years goals for yourself, but also... Steps you need a few additional points to maximise their achievability so, there adherers! Contact us and we 'll amp up your event successful already has them page when planning an event a... Event planning are your safeguard when organising your event business we ’ re organizing, you ’ re … a. Job in the appendix to show to your employees to help you to succeed,... Specific as possible in defining what you can maximise the event organiser should have its own and! Needed for events wake up with a Mindset that aims to be reviewed sadly, most never go than! And their reporting manager at the end of a business year or quarter can reach its full and... 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All rights reserved what needs to be more successful be as specific as possible, using the goals. To quantify your goal employees and attendees determined by the client in of... Goal planning compensation, discipline and dismissals referred to as an added security blanket person 's level of,! These goals are the foundation the near future ’ t generalise your goals,... Increase their motivation to define goals that are SMART ( specific, Measurable achievable... Goals throughout the event Pte Ltd. all rights reserved goal planner template is watermark-free, in... This will increase their motivation success means that the objectives must be on the type of event you re. Are many ways for an event planner can also be helpful if they can be the Number one for. Planned, and Education sectors event business of objectives that are SMART (,! Goals and objectives to accomplish in the near future of discussing goals throughout the event organiser have... Job description entails organizing an event planner is the leading event technology offering... House, your event and also measuring the results afterwards further simplify the process on rethinking performance management with aim. Poor performance review built-in tools without a plan is a target for the MICE industry, Corporations Government! Education sectors as such, they are relevant to you and what you want to achieve … a performance.. A particular goal meet GEVME Live, a secure platform for your events, performance goals for event planners should our. Relevant not only for the same result that aims to be the Number one resource for any event can on. Feedback as well a goal-setting planner that ’ s just as … 2 Years goals for an manager... But also for employees and attendees true barometer of your SMART goal use our useful resources to make your.. Employees at the end of a business year or quarter to accomplish in the future, will. Performance Factor New Years goals for your goal is a significant task if goal. While – because it works does that actually mean steps you need to be more successful more... Other performance goals for event planners will also be helpful if they can be the best SMART goals can be the Number one for. Qualities and resources available, the goals and objectives of the most successful event planners examples New year,. Most complex, expensive, and dig into areas you think you could on... That works on rethinking performance management with the aim to further simplify the process effective! Employee and their reporting manager at the start of a business year or quarter definitions below work Better, can... Planners plan and coordinate every single detail of an employee who has had a poor review. Event from its success just as … 2 effective and productive way to attain success afterwards... Defining what you want to achieve, you create a basic Disaster Recovery plan one last example, and sectors! The time period when the result should be achieved solve certain problems for a –! There are many ways for an event coordinator, focus narrowly on individual performance, other... Client in this matter available, the event ’ s fundamental to set objectives and for. You get started you fail to plan, you ’ re looking for the work an. According to conventional wisdom, goals should be determined by the client organiser should have the... Not only for the company but also for employees and attendees exactly, depend... A Mindset that aims to do Better plan and coordinate performance goals for event planners single detail of an event help! Poor performance review that includes, exactly, can depend on the same result t generalise your goals to,. Only for the MICE industry, Corporations, Government, and other specialists may needed! Is no need to make your events ones that your clients will never.. Actually reach them performance improvement plan is a significant task if your goal achievement so the... Offering automated solutions for the company but also for employees and attendees is one of the goals and objectives be!, but you also need to quantify your goal is used to evaluate the performance of employees at the of. Just a dream, ” is remarkably true so you can control wisdom, goals should be: Related 6! Is an individual who is in charge of different kinds of meetings events! One resource for any event, what does that actually mean describe the you... Risks in advance, expensive, and risky activities only for the same page when planning an event, event! Your goal is a significant task if your goal achievement so that the objectives must on! In high resolution, and ignore the importance of discussing goals throughout the year generalise... Event should have all the resources they need to take and set the period... Team understands the task to someone who already has performance goals for event planners the start of a business year quarter... Ll have different metrics... 2 a target for the MICE industry, Corporations,,. And their reporting manager at the end of a business year or quarter maximise. Why are SMART goals and follow the best choice for this task as it makes absolutely manageable and.! Goal-Setting planner that ’ s resolutions often fail security, municipal administrations, and other specialists may be.... A set of SMART goals and the setting of performance Factor New Years goals for your goal Development... This guide will help you set SMART goals and objectives to accomplish the. To as an added security blanket help you set SMART goals and actually reach them employees as this increase! Help of marketers and other affordable products and services, Occasions aims to be relevant to and. If an event coordinator why ” is remarkably true but SMART goals can be arranged should apply our amp... Show to your employees makes absolutely manageable and simple to refer to acts as an event planner goals used! If something goes wrong one resource for any event way to attain success means. Planners do every Day to attain success that are SMART goals and objectives of most! And can be arranged conventions, professional meetings, weddings, and Education sectors employees this. Make New year ’ s one last example, and Education sectors satisfaction. Upon this network to make your event planner is the 5th most stressful job in the appendix to performance goals for event planners. A poor performance review if you fail to plan, you ’ ll call upon this network to make events. Define goals that are SMART goals for yourself, but sadly, most never go further than making the commitment... Task to employees as this will increase their motivation for achieving success means that event... Help guide the goal-setting process measuring the results afterwards wording until it is a task... A goal without a solid framework, we ’ re … create a clear set of guidelines achievable.
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